Alex Ellman

Post Paddle works by taking content from a website (like an ecommerce store or a blog) and turning it into optimized Pinterest Pins. This is done from a few processes: combining images into templates and writing SEO-optimized titles and descriptions. The titles and descriptions are written based on the text content of the website and include important keywords called annotations that Pinterest uses to categorize pins. Images with complimentary colors are chosen to appear together on the same pins.