Sakthivel S

CustomerLabs 1PD Ops is a cutting-edge, no-code first-party data platform that empowers businesses to collect, unify, and activate customer data across marketing channels—without relying on third-party cookies. Designed to bridge the gap between raw data and impactful marketing, the platform enables brands to track user behavior across web and mobile, resolve customer identities, and build a unified, real-time Customer 360 profile.

With seamless integrations to 200+ ad and marketing platforms, including Google Ads, Meta, and TikTok, businesses can activate precise, AI-driven audience segments to enhance personalization and optimize ad performance. The tool also ensures GDPR and CCPA compliance, providing robust data governance, first-party storage, and consent management.

CustomerLabs 1PD Ops transforms marketing performance by offering advanced attribution modeling, real-time analytics, and predictive insights, helping brands maximize ROI while reducing dependency on walled gardens. Whether for e-commerce, agencies, or lead generation, it enables businesses to future-proof their data strategy, improve ad efficiency, and drive sustainable growth.