LIT Method

IT Method, the Los Angeles-based fitness company backed by Jay-Z, Adrian Gonzalez, and Marcy Venture Partners.

Developed by husband and wife duo Justin and Taylor Norris, LIT Method is a combination of personal training, physical therapy, and injury prevention — and its signature LIT Strength Machine is an all-in-one water rower, Pilates reformer, and resistance band training system offering more than 500+ low impact exercises including strength, cardio, Pilates, rowing, and recovery.

With daily live classes and on-demand workouts in the United States, Canada, and a growing number of countries and territories around the world, LIT is expanding its global Boltcult community and empowering people to ‘build their bodies, not break them.’