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item is the first Agentic System of Record — a drop-in CRM replacement that works across sales, marketing and support. It is fully customizable, allowing users to automate their business processes by writing plain English. Today, item runs thousands of business processes every week.

CRMs are a box of broken promises. They require endless data entry, rigid processes, and expert customization to function. Their UIs are unintuitive, and their learning curves are steep. Why? Because they were built to make humans faster — not to do work.

Instead, item is designed from the ground up for companies to offload human-level work, allowing their business to grow autonomously. It does this by automatically centralizing, organizing and enriching scattered company and customer data to create rich context. From there, users can write Notion-style documents that define their business processes. item’s AI agents learn from these documents and fully automate the process being described. We’ve seen our users effortlessly write documents to automate outbound sales, inbound sales, account management and customer support.

item also has an AI assistant built-in that understands all of this context and can perform one-off tasks, from recording data to running complex sales campaigns across email and LinkedIn. The assistant is context-aware and blends seamlessly into the product. It can generate UI to make typical CRM tasks 10x easier, like drafting and sending emails or recording meeting activities.

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Item is the first AI native CRM designed to handle your sales work for you. Instead of acting as a passive database, item uses intelligent agents to qualify leads, draft and send outreach emails, update deal stages, and generate reports, all from a single text command.

Whether you are a founder, sales leader, or solo operator, item removes admin work, streamlines your workflow, and keeps your pipeline moving so you can spend more time building relationships and closing deals.