Awesome Indie vs Fazier

Awesome Indie vs Fazier

Fazier is the launch board makers have been moving to since Product Hunt stopped being winnable, and it deserves the attention: it is fast, it is clean, and it is busy. It is also a business with four price tiers, and the free one is not free: it asks for a Fazier badge on your homepage or footer and can take up to 30 days. Awesome Indie is a free daily launch board that asks for nothing at all.

The short answer

Two different jobs. Here is the one sentence version of each.

Launch on Awesome Indie when

You want a launch day without a trade attached: a fixed date, a ranking decided by upvotes alone, comments, a maker profile, and a permanent page that keeps being ranked by week, month and year. Nothing goes on your own site.

Launch on Fazier when

You want reach quickly on a busy board, and you are either willing to carry a Fazier badge on your own site or to pay from $29 so you are not. For an AI or SaaS tool it is one of the better-known places to be right now, and nothing here disputes that.

There is no reason to choose, but there is a reason to read Fazier's free tier before you accept it. A badge on your own homepage or footer is a real thing to give away, and $29 removes the requirement. Book the Awesome Indie date, decide the Fazier tier deliberately, and run both.

Awesome Indie and Fazier, line by line

The whole thing side by side, before any of the argument below.

Awesome Indie compared with Fazier, attribute by attribute.
Compared onAwesome Indieawesomeindie.comFazierfazier.com
Getting listed
CostFree. $9.99 once per product if you want to choose the launch date yourself.Free with a required Fazier badge on your own site, or Lite at $29 (listed against $39), Premium at $49 (against $69), or Super at $119 (against $149). All one-off.
What the free tier asks in returnNothing. No badge, no card, nothing on your own site.A Fazier badge on your homepage or footer, required in the words of its own submit page. The free option is labelled “Submit Free with embed badge”.
Time to a decisionUsually within the hour, then a launch date that never moves.“Reviewed & listed within 30 days” on the free tier. Paid tiers publish now or schedule.
Who decides you appearAn automatic check, then a human for anything unclear. Accepted products all launch on their date.Free listings are “featured on homepage (if selected)”. Paid tiers are featured outright, and Super is pinned to the front page for 15 days.
Who can submitThe person who built it. Agency portfolios, listings for other people's products and resold white-label products are refused.Anyone with a product and a website. 6,500+ products launched, by its own count.
What you get
A launch dayYes. A fixed date, published at midnight UTC, alongside between 15 and 30 other indie products.Yes. Launches are grouped by day, with Last Week and Last Month leaderboards on top.
How the ranking worksUpvotes alone, per day, archived as the day finished, then ranked again by week, month and year.Upvotes per launch, rolled up into weekly and monthly top lists. Paid placement sits above the ranking.
Comments and ratingsBoth, on every product, from accounts that can only count once.Comments and a reviews section. Worth knowing that one launch page carried 636 comment-spam links to casino domains, left up rather than removed.
A profile for the makerYes, with your products, followers, streak and a place on the leaderboard.Company and profile pages exist; the launch itself is about the product.
What else is on offerA community feed, and daily, weekly, monthly and yearly boards going back to 2020.A weekly Monday newsletter to 2,500+ subscribers, sponsor slots, a launch checklist, and a directories service.
How long the listing lastsPermanent, and it keeps being ranked by week, month and year.Permanent listing on paid tiers, promoted placement for 15 days on Premium and Super.

Scroll the table sideways to see both columns.

The free tier is a trade, and it is worth pricing

Nothing here is hidden. Fazier writes the requirement on the submit page, which makes it easy to compare honestly.

Fazier's Basic tier is $0 and lists three things: reviewed and listed within 30 days, featured on the homepage if selected, and a Fazier badge on your homepage or footer. The button underneath says “Submit Free with embed badge”. So the free path costs a permanent badge on your own site plus up to a month of waiting, and it does not guarantee you appear on the homepage at all.

Every paid tier removes both. Lite is $29 against a $39 list price and adds publish-now or scheduling, homepage featuring, a permanent listing and social promotion. Premium is $49 against $69, promotes you across the platform for 15 days and adds a badge. Super is $119 against $149 and pins you to the front page as a sponsor for 15 days.

Nothing on Awesome Indie asks for anything on your own site. Badges exist and plenty of makers use them, but they are optional and no part of your listing depends on them.

Volume, moderation and what a launch day is worth

Fazier says 6,500+ products have launched and its advertise page claims 750k+ visits from founders and 2,500+ newsletter subscribers. That is a busy board, and busy is mostly good: more visitors, better indexing, a bigger newsletter.

The cost of volume is what gets through. One launch page for a small counting tool carried 636 links to casino and slots domains in its comments, left up rather than removed. One page is not a verdict on a site. It is a fair thing to know about a free tier reviewed within 30 days, and it is the kind of thing that decides whether a comment thread is worth reading.

Awesome Indie runs the other way, and pays for it in supply: 5,505 of 11,885 submissions have been turned down, leaving 3,360 launched across 1,400 launch days. between 15 and 30 products a day, an LLM pass on every submission and a human for anything unclear. A smaller board that refuses things is the trade being offered here: fewer eyes than Fazier, and a day that is worth reading.

If what you built is an AI tool

This is the case where Fazier is the obvious first stop, and it is worth saying why.

Fazier is heavily indexed for AI-tool queries and its audience is largely founders and marketers shopping for tools. For an AI product, a listing there gets found later by people searching category terms, which is exactly what a directory is for.

Awesome Indie is not AI-specific, which cuts both ways. Your product sits in one of 148 categories next to indie products of every kind, so there is less category-term traffic and less competition for the top of a launch day. On a board where AI tools are a third of the feed, an AI tool has to beat the other AI tools; here it has to beat between 15 and 30 products of all sorts.

Both are free to try, so the empirical answer is the cheap one: launch on Awesome Indie on a date you pick, submit to Fazier in the same week, and read which one sends people who actually sign up. The Awesome Indie numbers are all public on the Open Analytics page, including the flat months.

The honest ledger

A comparison written by one of the two sites is worth nothing if it only lists its own wins. Here is the column that goes the other way, first.

What Fazier does better

A bigger, busier board

6,500+ launches, a Monday newsletter to 2,500+ subscribers, and strong indexing for AI and SaaS queries.

Paid tiers publish immediately

From $29 you launch now or schedule, with no queue and nothing asked of your own site. That is a clean offer.

Honest tier list

The submit page states what the free tier asks for and what each tier removes. Plenty of directories in this category do not.

What Awesome Indie does better

Free with nothing asked in return

No card, no badge you have to display, nothing on your own site, and no 30-day wait to find out.

A dated launch day

A fixed date, a reminder a week before, between 15 and 30 products on it, and a ranking decided by upvotes alone rather than by tier.

Paid placement cannot outrank you

$9.99 buys a date, not a position: 2 paid slots a day and the ranking is still upvotes only.

The page keeps competing

Ranked again in the week, the month and the year, and filed into 148 categories that carry on sending people.

How to use both

Both are daily boards, so the only thing that needs sequencing is the money and the dates.

  1. Decide the Fazier tier before you open the form

    Free costs a badge on your own site and up to 30 days. $29 costs neither. Both are fine; deciding halfway through a submission is how people end up with a footer full of badges they never revisit.

  2. Book the Awesome Indie date

    Free, a decision usually within the hour, and the earliest date is tomorrow. Submit first, because it is the one with a calendar.

  3. Stagger the two launches by a few days

    Both rank on upvotes on the day. Asking the same people for the same favour twice in 24 hours spends your audience on one board and leaves the other flat.

  4. Turn up on your launch day

    Answering comments is most of what turns a launch into upvotes on Awesome Indie, and upvotes are the whole ranking, on the day and in the week, the month and the year afterwards.

Fazier questions, answered plainly

Is Fazier free?
There is a $0 tier, and it requires a Fazier badge on your homepage or footer, is reviewed and listed within 30 days, and is only featured on the homepage if selected. Lite at $29, Premium at $49 and Super at $119 all drop that requirement and publish immediately.
Is Fazier better for AI products?
For category-term traffic later, probably yes: it is well indexed for AI queries and its audience skews founders and marketers. The flip side is that an AI tool there competes mostly with other AI tools. On Awesome Indie an AI product sits in one of 148 categories against between 15 and 30 products of all kinds, which is a different and often easier day to win.
Should I do both?
Most makers should, a few days apart so you are not asking the same people twice in one morning. Book the Awesome Indie date first because it has to be booked, and decide the Fazier tier before you open their form.

Other comparisons

The same treatment, for the other places makers submit to.