From three fields to a launch day of your own

Awesome Indie has published indie products almost* every day since 2020, around 20 of them a day as things stand. This is the whole process: what we ask for, who checks it, how you get a date, and what happens to your page long after the day is over.

Submit a productSee today's launches

  • Free

    to submit and launch

  • 20

    launches a day as it stands

  • ~1h

    to a review decision

  • 123

    categories to be found in

The short version

Four steps, and submitting is the only one that asks anything of you.

  1. Submit your product

    Three fields to start: what it is called, the address you want on the site, and a link to your product. Our AI reads your page and drafts the tagline, the description and the categories for you to correct.

  2. We check it

    Every submission is checked automatically, usually within the hour. Anything the check is not confident about goes to a human instead of being guessed at.

  3. You get a launch date

    Accepted products are booked onto the next launch day with room on it. Every day is a launch day and around 20 products go out on each of them at the moment, and the earliest a product can launch is tomorrow. The date is yours from that moment: it never moves, and we email you before it arrives.

  4. Launch day

    Your product goes live at midnight UTC on the Awesome Indie homepage, alongside the others launching that day. The day is ranked by upvotes and nothing else. Turn up, answer the comments, and the page stays online long after the day is over.

Almost. A handful of days since 2020 are missing, because servers fall over and so, occasionally, do the people looking after them. The gaps are still in the archive rather than quietly filled in — a record you can go and check is worth more than one you have to take our word for.

Submitting your product

A couple of minutes, because we only ask for the things nobody else can supply. The rest is drafted for you and handed back for you to fix.

What you give us

The name, the address you want on awesomeindie.com, and a link to the product itself. That is the whole form.

What we draft

Our AI reads the page you linked and writes a first pass at the tagline, the description and the categories it belongs in, so you are editing rather than starting from an empty box.

What you add

A logo and screenshots, any categories we missed, and your own words wherever the draft got it wrong. You can preview the product page before anybody else sees it.

You need an account to submit — Google, GitHub or X, and no passwords anywhere on the site. Nothing is public until you send it in for review, so an unfinished draft can sit as long as you like.

How review works

Every submission is read by an automatic check, usually within the hour.

Most of it is automatic
Accepted products are booked onto a launch day straight away. Anything the check will not rule on by itself waits for a human, which is the common outcome rather than the exception.
If it is turned down
The reason is written on your product. Fix what it names and send it in again from your products. If you think a decision is wrong, email [email protected] and a human will look at it.

The queue, and how you get a date

Launch days are filled in order, around 20 products at a time as things stand. Once a date is yours, nothing we do can move it.

The earliest date is tomorrow
Never today. The day's line-up is published at midnight UTC and does not run again until the next one.
Your date never moves
Dates are handed out once and frozen. When we change how many products launch a day, every product already holding a date keeps it.
Or choose the day yourself
Skip the Line is $9.99 per product and lets you pick any day from tomorrow up to 365 days out, which is useful when the launch has to line up with something else.

Launch day

At midnight UTC your product appears on the homepage with the others launching that day, and the day starts being ranked.

Ranked by upvotes, full stop
The order of a launch day is the number of upvotes each product has. There is no paid position and no editorial thumb on the scale.
One upvote and one rating each
Both need an account and count once per product, and anybody signed in can comment as much as they like. Tell your audience, your newsletter and your group chat — that is what launch day is for.
Badges for your own site
Grab a “launching soon” or “featured” badge from your products, in light, dark or one that follows the reader's theme.

What happens after launch day

Launch day is one day. The page it produced is permanent, and most of the traffic arrives later.

Your product page stays put

Same address, indefinitely, with your description, screenshots, upvotes, rating and discussion on it.

It keeps competing

That day's ranking is archived, and the product goes on to be ranked in the week, the month and the year it launched in.

Categories keep sending people

Every product sits in a handful of the site's 123 categories, which is where most of the traffic after launch week comes from.

We tell people about it

Launches go out on our social accounts, and the three products that rose to the top of the week go out in the Sunday newsletter.

The link to your site is nofollow until your product passes 20 upvotes, and a real link after that — read off the live count, so it goes back if the product falls below the line again. A directory that hands every submission a followed link is a link farm and gets treated as one, which would be worth nothing to the products that earned it.

If you are here to browse

Most people on the site are not launching anything today. This is what an account gets you.

Upvote anything live, leave one honest rating and as many comments as you like, and follow the makers whose work you want to see — their launches turn up in your notifications. Showing up on consecutive days builds a streak, and the longest ones are on the leaderboard. If you would rather not visit at all, the weekly newsletter is three products and nothing else.

What it costs

Launching is free and always has been. Two things are for sale, neither of them a better position on a launch day.

Launching, free

A launch day, a product page, badges, a maker profile, and the next free slot in the queue. No card, ever.

Skip the Line, $9.99

One-off, per product. Choose your own launch day instead of taking the next one, and change it until it goes live.

Sponsored spot, $99.99 a month

Your product in the sidebar on every page of the site for a month.

Paying never buys a ranking and never skips review. What each one includes and how refunds work are on the pricing page.

Ready when you are

Three fields, a couple of minutes, and an answer on the review usually within the hour.

Submit a product

Still have a question?

The FAQ answers the specific ones: rejections, dates, backlinks, refunds, deleting things. Anything it misses, email [email protected] and a human answers.

Read the FAQ