From one link to a launch day of your own

You need an account to submit, through Google, GitHub or X, with no passwords anywhere on the site. Nothing is public until you send it in for review, so an unfinished draft can sit as long as you like.

Most of it is automatic

Accepted products are booked onto a launch day straight away. Anything the check will not rule on by itself waits for a human, which is the common outcome rather than the exception.

If it is turned down

The reason is written on your product. Fix what it names and send it in again from your products. If you think a decision is wrong, email [email protected] and a human will look at it.

The free queue is around four months

You are shown the estimated window when you submit and the exact date the moment you are accepted. Skip the Line is the way to a nearer day; the earliest any product can launch is tomorrow, never today, because the day's line-up is published at midnight UTC and does not run again until the next one.

Your date never moves

Dates are handed out once and frozen. When we change how many products launch a day, every product already holding a date keeps it.

Or choose the day yourself

Every paid launch tier picks its own day, from Skip the Line at $9.99 per product upwards, and any day from tomorrow up to 365 days out is available. Useful when the launch has to line up with something else.

Ranked by upvotes, full stop

Every upvote on the site counts as exactly one, whoever cast it. A streak or Awesome Indie Pro changes how many you may cast in a day, never what one is worth, so nobody can outvote anybody by paying. There is no place in the ranking for sale and no editorial thumb on the scale.

What a boosted launch is

A Boost Launch or Premium Launch sits above the day's list rather than inside it, wearing a flame that says it was paid for, and it is gone the next morning. The numbered ranking underneath is the ranking it would have been either way.

One upvote and one rating each

Both need an account and count once per product, and anybody signed in can comment as much as they like. Tell your audience, your newsletter and your group chat. That is what launch day is for.

Badges for your own site

Grab a “launching soon” or “featured” badge from your products, in light, dark or one that follows the reader's theme.

The link to your site is nofollow until your product passes 20 upvotes, and a real link after that, read off the live count, so it goes back if the product falls below the line again. A directory that hands every submission a followed link is a link farm and gets treated as one, which would be worth nothing to the products that earned it.

Upvote anything live, leave one honest rating and as many comments as you like, and follow the makers whose work you want to see, and their launches turn up in your notifications. Showing up on consecutive days builds a streak, and the longest ones are on the leaderboard. If you would rather not visit at all, the weekly newsletter is 5 products and nothing else.

Paying never buys a ranking and never skips review. A boosted launch sits above the list for its launch day and says so on the card; the ranking underneath it does not move, and you can move a launch up a tier for the difference in price until the day begins. What each one includes and how refunds work are on the pricing page.