Measurementplan

Today when you configure web analytics tracking it can get messy really fast. Documentation becomes outdated and I thought there was a better way. It's time consuming to create instructions for developers to implement code snippets that enhances data collection.

With Measurementplan you can outline tracking events right on your website, it works with a chrome extension that enables templates for standard and custom events for platforms like Google Analytics 4 and Meta Ads.

The target audience is digital marketing agencies and in-house digital analytics teams.